Indian fashion trends are evolving fast and adapting to the vibrant and robust culture of the country. From artisan fabrics to hand-dyed clothing, you can access fashion and crafts from all parts of the country with the number of online stores propping up.
From the celebrated Anarkalis of Lucknow to patolas of Gujarat, Patiala dresses of Punjab and Kanjivaram Silk of the south – the styles and fabrics of India are diverse and unique. Each attire and craft has a history and culture associated with it. For the modern Indian woman, these styles may not be very practical.
The chaniya cholis and sarees have been modified for the working, playing and winning women of modern day India. A tasteful culture of Indo-fusion and ethnic clothing has developed from this adaptation process. Bollywood celebrities and politicians alike are rocking these outfits which are close to the roots of traditions but also becoming of their contemporary role in society.
These empowered and empowering styles are now made available on various online stores across the country. Most of these stores also deliver abroad. The wide range of products includes various fabrics, local arts, regional crafts and styles, dyes, prints and eco-friendly textiles from various parts of India.
You can find yourself a light-weight Anarkali or an easy-to-wrap saree or even a pre-wrapped dhoti-style pant. Here are some of the top online stores which offer exquisite designs at pocket-friendly prices.
Tjori
Sarees, silks, dresses, wellness products, skin care products, and even jewelry – Tjori has gained popularity in a very short time for its novel designs and a wide range of eco-friendly traditional products. Handcrafted products curated with contributions from artisans and designers in India and abroad. The store offers a diverse product range like pure cotton kurtas, embroidered dresses, traditional juttis, silver jewelry etc. in motifs and prints like Kalamkari, Chanderi, Ikat, chikankari, ajrakh, etc.
iTokri
iTokri is a loving dedication to the arts, crafts, music, languages, and cultures of India. A wide range of products like apparel, home decor, personal care products, and artifacts are sold on the store. It is a store with the objective of connecting the world to the villages and arts of India and promoting their crafts. You can get yourself eco-friendly fabrics, hand-crafted bags, local art pieces, and even upcycled clothing. You will also stumble upon some curious natural products like beeswax perfume, Meenakari earrings and embroidered file folders. You will also find some rare paintings and artifacts which make perfect gifts for friends and family.
Fabindia
A very well known brand with stores across India – Fabindia has been known for its handicrafts, wellness products, and fashion line, over 40,000 artisans and craftspeople across India are engaged by the brand to deliver to customers in stores as well as the online store. Foreign tourists and NRIs prefer fab India for its minimalistic designs and high-quality products. Today the online store offers a variety of products for men, women, and kids across categories of fashion, food, skincare, Home linen, furniture, and decor.
Rustorange
This is a vibrant store curated with pieces by young designers from across the country. The product range is forward-thinking, youthful and energetic The designs are unconventional and daring while maintaining a strong relationship with Indian prints and inspirations. The collection is a celebration of modern Indian women and the prices are just right for the pocket. Many silhouettes are western with ethnic hints and some are traditional pieces reinvented in a modern spirit. You can choose from a diverse collection of sarees, Kurtis and dresses in all shapes and designs.
Indiarush
A marketplace which has the one for everyone. You can choose from a large variety of styles, prints, fabrics, price ranges, patterns, and prints. The store boasts the best prices and most attractive discounts as the products are directly sourced from manufacturers and middlemen and agents are eliminated. Choose from their range of sarees, dresses, suits, dress materials, blouses, tops and even a range of menswear.
Gaatha
Gaatha Fashion weaved in the spirit of a social cause. Three friends and batchmates of the National Institute of Design (NID) came together to deliver not only the fabrics and crafts of rural artisans but also their stories. The designs and products are associated with the life, culture, struggles, and inspirations of artisans who have kept these arts alive. Wooden combs, ceramic jewelry, organic beauty products and a whole range of Indian prints and styles. You can find here crafts like Chanderi Weaving, Gamthi Prints, miniature art pieces, Kolhapuri, Tie and dye, Thewa, Phulkari, Mashru, Ikat, Namda, Batic, Jawaja and many more.
The Loom
A riot of colors and a collection of festive designs – The Loom has energy, authenticity, and electric. The Loom is a perfect online store for fusion wear. You will find Indian designs perfectly melting into western influence. The store claims to infuse celebration and festivity into each and every product. They offer a range of Clothing, jewelry, home decor, and gifting products. You can browse through categories like kaftans, lehengas, shararas, dresses, and kurtas. You will also find traditional sarees and dress materials. The home decor range offers stylish cushions, bed covers, rugs, quilts, etc. and the jewelry section offers everything from earrings, neckpieces, nose rings, bangles, and hair accessories.
Craftsvilla
A massive marketplace with unique Indian designs across handmade, vintage, ethnic and organic themes. With an objective to remove middlemen and agents between retailers and artisans, Craftsvilla has tied up with the Ministry of Textiles, Government of India, for e-marketing of handloom products from small weavers. Most popular for lehengas and wedding fashion, the store offers categories like Sarees, Kurtas, Dresses, Lehengas, Gowns, Jewellery and Men’s wear. From Banarasi sarees to Punjabi Salwar kameez, the store is a favorite for those who prefer variety and a wide range of designs.
