We don’t need to thank Google for this traffic, because what really brought you here is something even bigger than the largest Search Engine in this world- The Human Conscience. In 2019, one fourth of the Americans under the age group 25 to 34, were identified as vegan, which made the Economist remark the year, as “The Year of The Vegan”.
But Vegan is no longer limited to food and consumption; activists around the world, not to forget PETA have been denouncing the act of animal testing since decades. Recently, there has been a rise in the demand for Cruelty Free Beauty Products. And if you are one of those people who have been living under a rock, don’t go you searching “cruelty free meaning” now.
It simply means beauty brands who were made sans animal testing. Animal testing includes skin and eye irritation tests, in which potentially harmful chemicals are put into the eyes of animals and applied on shaved skin to see if there are any side-effects. Some brutal doses even include force feeding chemicals, to see whether they will have an adverse effect (or result in death) in animals.
Here is a list of beauty brands in India, you can consider buying from without guilt choking you back.
1.NYX Cosmetics
An underrated yet surprisingly reasonable brand, NYX offers a variety of cosmetics such as eyeliners, lipsticks, foundations, and other necessary makeup items.
2. Biotique
Biotique offers various of products such as Compact, Blush,Foundation, Kajal, Concealer etc. The Unique Selling Point of Biotique Products is not only that it is cruelty free, but also that it is chemical free. All products are 100% preservative free, and also made of renewable resources.
3. Shahnaz Husain
This is another top Beauty without Bunny Brand. Not only does it promote cruelty free beauty, but also women empowerment, as the owner of this brand revolutionised Indian beauty products in a time where working women were often frowned upon.
4.Lotus
In the industry since 25 years, Lotus has emerged as a trusted brand by the consumers. Completely herbal and also cheap, there is not much one can object when it comes to Lotus. It also provides natural concoctions for skincare besides makeup
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5.The Body Shop
Slightly on the expensive end, the high price paid is compensated by the longevity and quality of the product. Body Shop comes under top ten brands in India and gives competition to companies such as Loreal and Revlon.
6. ColorBar
The pioneer of the brand is an Indian, which already makes this brand associated with pride. Colorbar offers extensive range of makeup products from primers to eye shadow pencils to lipsticks.
7.Soul Tree
They offer really beautiful collection of kohls and lipsticks, among other BB creams, and skincare products. SoulTree Products are absolutely free from lead, dyes, artificial colors, petrochemical carbon and animal fat carbon.
8.ColorEssence
Coloressence is a wing under Nature’s Essence, an India based brand. They have variety of good quality products for face, eyes lips, etc. range has many cosmetics for face, eyes, lips etc.
9.BlueHeaven
In the market since 1974, Blue Heaven is affordability meets quality standards. Even the name is quite etheral, is not? It has a commendable 4.5 Google Review Rating.
10. Sugar
Best known for their long lasting lipsticks that are available in a variety of shades and colors, Sugar is definitely a hot favorite brand.
11. Nykaa
Last but not the least, new but leaves complaints few! Okay that was a poor attempt at rhyming, I accept. But, with the premium products Nykaa has, to the extensive range it offers, this brand is definitely stealing everyone’s hearts.
Popular Brands That Still Test on Animals
So many times, we end up buying a product not because it is the undeniably best in the market, but merely because it is well known and we are well acquainted to it, since a long period of time. But does brand loyalty or habit of convenience, overthrow ethics? One would say not. The below listed brands are NOT cruelty free. To enlist them for you was our call of action, to abstain from using them, is yours 😊
- Loreal
- Estee Lauder
- Maybelline
- Revlon
- NARS
- Burberry
- Avon
- Dion
- Amway
- MAC
- Chanel
